Techy fried chicken fans in China will fly with joy to know that KFC has partnered with Huawei to release a limited edition smartphone to celebrate its 30th Anniversary since KFC openned its first outlet in China.
The KFC edition Huawei Enjoy 7 Plus has got a 5.5-inch screen, 12 MP rear camera, and runs on Android OS.
The ‘K-Phone’ is powered by a Snapdragon 425 processor, and backed by 3GB of RAM and 32GB of storage that can be expanded up to 128GB via a microSD card.
The phone also comes with a KFC-branded K-music app preinstalled, which lets you create, share and listen to your favorite playlists through the sound system of any KFC restaurant in China.
It also sports a 3,020mAh battery and a fingerprint scanner.
Each phone comes loaded with 10,000 of KFC’s digital currency called K dollars, which can only be redeemed in China.
The Colonel Sanders photo is embossed on the back of the phone, which comes in one color only: RED.
RED is the favorite color for the Chinese who see it as a sign of luck or good fortune. Luckily for KFC, much of its logo is done in red.
Huawei and KFC will only sell 5,000 of those phones exclusively in China, for 1,099 yuan ($162 USD) each.
Why 5000 units only I hear you ask. Well, that’s because KFC has 5000+ outlets in whole of China!
KFC is not the first F&B brand to launch its phone in China. In 2015, Pepsi launched its “Pepsi phone P1” in the Chinese market, but it did not go down very well with customers in the country, who couldn’t keep their brutally honest opinions to themselves and took to the internet to quench their thirst for a real smartphone.
So far, K-Phone sales are not that hot, maybe because it’s not grease-proof or edible?